"I saw an opportunity that most Licensed Producers seemed to be missing, which was believing that all cannabis was created equal."
Matthew O'Brien
"I love the fact that each store in each province, in each region, and in each neighborhood is essentially a completely different market"
Matthew O'Brien
"We didn’t create Superette to be just another dispensary"
Matthew O'Brien
"We are all pupils of this amazing plant and will remain so for the foreseeable future."
Matthew O'Brien
"Cannabis is a business, but it’s also a culture, and when we root ourselves in the community, we will all grow."
Matthew O'Brien
"Creating something out of nothing is exactly what I do best, and the entire industry is still mostly a blank sheet of paper."
Matthew O'Brien
"Build a brand that will seamlessly integrates into that community/culture."
Matthew O'Brien
"Literally every day, I learn something new and exciting about what’s going on in the industry and how it’s going to change the industry landscape"
Matthew O'Brien
"We've essentially built the whole platform with on/off settings for nearly every feature, because things can change any day, in any province."
Matthew O'Brien
An honest assessment of an assumption that impacts every cannabis edible purchased today.
Matthew O'Brien
"There are 140 billion beverage occasions every year in Canada and we see cannabis being able to have an impact on that broader kind of beverage catego…
Matthew O'Brien
"The importance of investing purposefully is one of the most valuable lessons I learned before entering the cannabis industry."
Matthew O'Brien